Product Schema Generator: JSON-LD for Your Product Pages
Free tool · Updated October 2, 2026 · By CouponTalk · Reviewed by CouponTalk Expert Reviews on
Your result
Enter your measurements to see your result.
Quick answer
Product schema tells Google and AI search tools your product's name, price, stock status and brand, which helps your page show price and availability in results. Fill in the fields and copy the JSON-LD into your product page. Add a rating only if real customer reviews are visible on that page.
How to use this calculator
- Fill in the product name, brand and price.
- Add image and page URL, SKU and GTIN if you have them.
- Copy the code into your product page and test it in Google's Rich Results Test.
Product schema fields
| Field | Needed? | Note |
|---|---|---|
| name | Required | Match the product title on the page |
| image | Strongly recommended | Use a full image URL |
| offers: price, priceCurrency | Required for price in results | Price in INR, same as shown on page |
| offers: availability | Recommended | InStock, OutOfStock or PreOrder |
| brand, sku, gtin | Recommended | Helps Google match your product |
| aggregateRating | Only with real reviews | Must match reviews visible on the page |
Test the code in Google's Rich Results Test, and keep price and stock in sync with the page.
Frequently asked questions
Does product schema improve ranking?
It does not raise ranking directly, but it can show price, stock and ratings in results, which helps clicks.
Can I add ratings without reviews?
No. Google's rules require ratings to come from real reviews visible on the page.
Do Shopify and WooCommerce add schema already?
Many themes add basic Product schema. Test your page first so you don't add a duplicate.
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