Free tool · Updated October 2, 2026 · By CouponTalk · Reviewed by CouponTalk Expert Reviews on
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Cash on delivery costs more than its COD fee because more COD orders are refused and shipped back (RTO). With a ₹35 COD fee, 25% COD returns and ₹60 each way, an average COD order costs ₹56. A prepaid order with a ₹20 discount, 2% payment fee and 5% returns costs ₹40. A prepaid discount of up to ₹36 would still leave you better off here.
COD cost per order = COD fee × (1 − COD RTO rate) + COD RTO rate × (forward + return shipping)
Prepaid cost per order = prepaid discount + gateway fee % × order value + prepaid RTO rate × (forward + return shipping)
Forward shipping on delivered orders is the same for both, so it is not counted twice.
RTO rates depend on your category and buyer pincodes. Use your own last 90 days of order data.
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