Amazon Listing Title Checker: Check Your Title Against the 2025 Rules
Free tool · Updated October 2, 2026 · By CouponTalk · Reviewed by CouponTalk Expert Reviews on
Your result
Enter your measurements to see your result.
Quick answer
Since 21 January 2025, Amazon product titles in most categories must be 200 characters or fewer, must not use ! $ ? _ { } ^ ¬ ¦ unless they are part of the brand name, and must not repeat a word more than twice (prepositions, articles and conjunctions are exempt). This checker tests your title against these rules and common best practices.
How to use this calculator
- Enter your brand name exactly as registered.
- Paste the product title.
- Optionally paste your bullet points, one per line.
Amazon title rules (from 21 January 2025)
| Rule | What Amazon requires |
|---|---|
| Length | 200 characters or fewer, including spaces (most categories) |
| Special characters | No ! $ ? _ { } ^ ¬ ¦ unless part of the brand name |
| Repeated words | No word more than twice; prepositions, articles and conjunctions are exempt |
| Best practice | Start with the brand, put key details in the first ~80 characters, avoid promo words and ALL CAPS |
Rules from Amazon's 21 January 2025 title requirements. Check Seller Central for category-specific limits.
Frequently asked questions
What is the Amazon title character limit?
200 characters including spaces, for most categories. Some categories set a lower limit.
Can I use the same word three times in a title?
No. A word can appear at most twice, except prepositions, articles and conjunctions such as for, the and and.
Do these rules apply to Flipkart and Meesho?
They have their own title guidelines, but short, clear titles without symbols or repeated words work well on every marketplace.
Related calculators
Latest from the blog
View all blogs →
Guide
Which Helmet Is ISI Certified and Safe Under Rs. 2000?
Guide
Best Helmet Brands in India: Vega vs Steelbird vs Studds
Guide
Best 7 Solar Geysers for Indian Homes (300L Buyer’s Guide)
Guide
Top 10 Solar Garden Lights for Indian Homes 2026
Guide
5 Types of Solar Collectors: Flat-Plate, Evacuated Tube, and Concentrating
Guide
Types of Solar Panels in India: Region-Specific Buying Guide
