Ad Budget Calculator: Daily Budget to Hit Your Sales Target
Free tool · Updated October 2, 2026 · By CouponTalk · Reviewed by CouponTalk Expert Reviews on
Your result
Enter your measurements to see your result.
Quick answer
Ad budget = clicks needed × cost per click, and clicks needed = target orders ÷ conversion rate. To make ₹1,00,000 a month from ads with a ₹600 average order, 8% conversion and ₹6 clicks, you need 167 orders and 2,083 clicks. That costs ₹12,500 a month, about ₹417 a day, for an ACoS of 12.5% and ROAS of 8.
How to use this calculator
- Set how much revenue you want from ads in a month.
- Take average order value, conversion rate and CPC from your ad console's last 30 days.
- Compare the ACoS shown with your break-even ACoS from the ROAS & ACoS calculator.
Formula
Orders needed = sales target ÷ average order value
Clicks needed = orders ÷ conversion rate
Ad spend = clicks × cost per click; daily budget = spend ÷ 30
ACoS = ad spend ÷ ad sales × 100; ROAS = ad sales ÷ ad spend
Use the last 30 days of numbers from your ad console. CPC and conversion rate change during sale events.
Frequently asked questions
What conversion rate should I use for a new product?
Why does my daily budget run out by noon?
Is ACoS the same as TACoS?
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