Margin vs Markup Calculator: Profit % Explained
Free tool · Updated October 2, 2026 · By CouponTalk · Reviewed by CouponTalk Expert Reviews on
Your result
Enter your measurements to see your result.
Quick answer
Margin is profit as a percentage of the selling price; markup is profit as a percentage of cost. A product costing ₹100 and selling for ₹150 has a 50% markup but only a 33.3% margin. Confusing the two is a common reason sellers under-price: a 30% markup is only a 23% margin.
How to use this calculator
- Enter your cost price.
- Enter the selling price before GST.
- Read margin and markup side by side, plus the conversion table.
Fee and rate table
| Markup | Equals margin |
|---|---|
| 10% | 9.1% |
| 20% | 16.7% |
| 25% | 20% |
| 30% | 23.1% |
| 40% | 28.6% |
| 50% | 33.3% |
| 75% | 42.9% |
| 100% | 50% |
| 150% | 60% |
| 200% | 66.7% |
Fees and rates checked on 2 October 2026. Marketplaces revise rate cards often, so confirm current figures in your seller dashboard before you set prices.
Frequently asked questions
What is the difference between margin and markup?
Margin = profit ÷ selling price. Markup = profit ÷ cost. ₹50 profit on a ₹150 sale is a 33.3% margin and a 50% markup.
How do I convert markup to margin?
Margin = markup ÷ (1 + markup). A 100% markup is a 50% margin; a 25% markup is a 20% margin.
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