For Online Sellers

Selling Price Calculator: Price for Your Target Profit (with GST)

Free tool · Updated October 2, 2026 · By CouponTalk · Reviewed by CouponTalk Expert Reviews on October 2, 2026

Your result

Enter your measurements to see your result.

Quick answer

To price for a target margin, divide your total cost by (1 − margin − fee %), then add GST. If a product costs ₹300 with ₹60 of fixed fees and you want a 25% margin after a 10% marketplace fee, the price before GST is ₹360 ÷ 0.65 = ₹554, or ₹582 with 5% GST.

How to use this calculator

Enter product cost and per-order fixed costs.
Enter the commission % and the profit margin you want.
Choose GST and the discount you want to display against MRP.

Formula

Price before GST = (Product cost + Fixed costs) ÷ (1 − Commission % − Target margin %)

Price with GST = Price before GST × (1 + GST rate)

Suggested MRP = Price with GST ÷ (1 − Discount shown %)

Fees and rates checked on 2 October 2026. Marketplaces revise rate cards often, so confirm current figures in your seller dashboard before you set prices.

Frequently asked questions

How do I calculate selling price from cost and margin?

Selling price = cost ÷ (1 − margin). For ₹200 cost and 20% margin: ₹200 ÷ 0.8 = ₹250. Add commission % to the margin in the denominator if a marketplace takes a percentage.

Can I set any MRP?

MRP must include all taxes and you cannot sell above it. Under the Legal Metrology (Packaged Commodities) Rules, MRP must be printed on pre-packaged goods. Set it honestly, as inflated MRPs can draw complaints.