Conversion Rate Calculator: Store Conversion and Revenue Upside
Free tool · Updated October 2, 2026 · By CouponTalk · Reviewed by CouponTalk Expert Reviews on
Your result
Enter your measurements to see your result.
Quick answer
Conversion rate = orders ÷ sessions × 100. With 20,000 sessions and 300 orders, your rate is 1.5%. At an ₹800 average order, lifting it to 2% gives 400 orders and ₹80,000 more revenue from the same traffic. Better images, reviews and delivery promises often lift conversion more than extra ad spend.
How to use this calculator
- Take sessions and orders for one period from analytics or Seller Central business reports.
- Enter your average order value.
- Set a realistic target to see the revenue upside.
Formula
Conversion rate = orders ÷ sessions × 100
Revenue at target = sessions × target rate × average order value
Use the same period and source for sessions and orders.
Frequently asked questions
What is a good conversion rate for an Indian online store?
Many stores see 1–3%. Marketplace listings often convert higher because buyers arrive ready to purchase.
Is Amazon unit session percentage the same?
It is close: units ordered ÷ sessions. Use orders for a cleaner comparison.
How do I improve conversion rate?
Show clear prices with offers, fast delivery dates, real photos, size charts and recent reviews.
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